It is Week 12 for Tonia’s 31 Weeks to a Better Genealogy Blog Challenge and this week’s assignment is to create a blog-posting schedule or editorial calendar. A great idea, as the more structure for me, the better!
Benefits of an Editorial Calendar
Putting all your ideas into a schedule may seem too structured or a waste of time, but it really will help you build a better blog.
- Never again be stuck thinking, “What am I going to write about”
- Free up your mind to do the actual writing
- Help you organize your time (emphasis mine)
- Give consistency to your blog (emphasis mine)
- Allow you to identify trends and lulls in your content
My work schedule is hectic and unpredictable (I’m always on call), so I need all the help I can get with time management, as it concerns my research and blogging (among other things). And better time management should naturally lead to an improved consistency of my blog.
The most obvious (to me) type of format to use for my editorial calendar is Google Calendar.
I wouldn’t be able to find my butt with both hands (as my Mom used to say) without Google Calendar! I use it to keep up with bills, appts, pretty much anything I need to remember. I have been using it for years, am very comfortable with it, and most important, it works for me.
So I’ve created my editorial calendar, and it’s not set in concrete: a separate Google Calendar, just for blog posts, 4 per week, with email alerts 3 days in advance. (Note to self: if I don’t post exactly according to this schedule, the world WILL NOT END.)
And what will I write about on these “post days”?
- Monday- Last Week’s Research
- Wednesday- What’s New in the world of genealogy
- Friday- 31 Weeks to a Better Genealogy Blog assignments
- Saturday/Sunday- Hand In Hand technology and my genealogical research
Again, this schedule is flexible, and if there is something I want to write about on “off days”, I can certainly do so.
Now, to set this new editorial calendar into action, I have scheduled this post for Friday, Sep 23 at 9AM.